Oliver McGee, Ph.D. — Retail Marketing on The Road to The White House

"Retail marketing to ordinary folks now follows the “Rule of 3” on The Road to The White House. Clearly, at this early stage, U.S. presidential politics is about business-government relations in retail marketing. 

This is the focus of this brief summary outlining the current state of the U.S. presidential campaigns after the Federal Election Commission’s June 30, 2015 campaign coffers public release.

With the “Rule of 3” in public-sector retail marketing of presidential campaigns, as in any private-sector industrial market organization, there is always a “market stronghold leader with deep pockets” (e.g., a Jeb Bush) and an “entrepreneurial innovator, having technological uniqueness” (e.g., a Ted Cruz or a Marco Rubio), running up on the heels of a “cautious and efficient-market shaker, feeling a squeeze play in the middle” (e.g., a Hillary Clinton). 

In other words, Jeb Bush, Hillary Clinton and Ted Cruz lead the early “Rule of 3” Race in retail marketing of their U.S. presidential campaigns.

If a presidential candidate can reach folks that typically don’t vote and get them to vote for you, then that presidential candidate has mastered their retail marketing on The Road to The White House."

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