He writes: "Good politics pertains as much to good policies as it does to good rhetoric. If Republicans learned nothing else from the 2008 and 2012 presidential elections, we should have learned that image and rhetoric matters–perhaps more than anything else. Our mission, to increase the number of Republican voters, begins with a careful analysis of our public statements. To that end, we should avoid mindless cliches, and statements so inflammatory that they detract from their own message.
I’ve created a long list of things Republicans say (and shouldn’t), along with my rationales."
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