"Indeed, race matters; however, two things happen when some conservatives propagate the wrongheaded, politically correct idea that race is obsolete. First, they make the road clear for liberal sophists to persuade people that race matters in all the places where it does not, and second, conservatives lose the ability to effectively challenge liberals on the caustic effects of their policies on minority communities. The message conservatives need to be advancing is that race matters vis-à-vis specific issues. By championing the fallacy of colorblindness, the conservative's authority to discuss race in the public sphere is inadvertently ceded to liberals". ― Chidike Okeem