The sobering fact is that an overwhelming majority of businesses fail in the first five years of operation, and these failures tend to follow a pattern. Gerber illustrates that successful businesses excel not by happenstance but by following a particular model that has proven to work—franchises, with overwhelmingly high success rates at five years, are given as a prime example.The E Myth Revisited explains, in often broad and sometimes specific terms, the approach that is required for a business to not only persevere, but to prosper.
