Raynard Jackson ― The Republican Party in Black and White
Raynard Jackson, a Republican consultant based in Washington, D.C., sees problems with the Party's propensity to ignore basic public relations tactics when dealing with African-Americans:
The moderate Republican political analyst writes: "As one who makes a living in the world of public relations (PR) and strategic planning, I am paid to see things others are blind to. Anyone can do PR. Anyone can do strategic planning. But very few can do both simultaneously, thus I created the term “straticist.”
A straticist not only see things others cannot see, but they also have the innate ability to connect seemingly unconnected dots into a meaningful mosaic.
This is why I don’t believe in polls when it comes to politics. I don’t need a poll to tell me what the electorate is thinking, but 99.9% of political operatives live and die by polls. This explains why Republicans are having such a difficult time trying to explain away the Trump phenomenon.
The party is surrounded by the same old White consultants and advisors from top to bottom, thus you keep getting the same results—losses.
Sometimes in life you can win and yet lose at the same time. For example, because of the Congressional Black Caucus’ complicity in the redistricting after the 1990 census; they gained more majority minority districts in the U.S. House of Representatives, thus increasing the number of Blacks elected to the House. But, as a direct result of this, Republicans took control of the House for the first time in over 40 years back in 1995; thus leading to the political polarization you see today. Personal politics won, America lost." Read the full articleHERE.