Saturday, February 28, 2015

Book Review: The E-Myth Revisited - By Michael E. Gerber

In short, The E Myth Revisited explains why most small businesses fail, and then illustrates an easy-to-follow roadmap for owners and leaders to get out of trouble and drive toward success.

The sobering fact is that an overwhelming majority of businesses fail in the first five years of operation, and these failures tend to follow a pattern. Gerber illustrates that successful businesses excel not by happenstance but by following a particular model that has proven to work—franchises, with overwhelmingly high success rates at five years, are given as a prime example.The E Myth Revisited explains, in often broad and sometimes specific terms, the approach that is required for a business to not only persevere, but to prosper.